Kinder Joy® toys come to life with Applaydu, a new app packed with fun family activities and augmented reality capabilities
“Kinder has always been about creating special moments where parents can connect with their children and we are finding new ways to make those moments even more memorable,” said Felipe Riera Michelotti, Vice President of Marketing, Kinder®, North America. “With a whole world of games and activities to explore in Applaydu, even more surprises and special moments await families with each Kinder joy Egg.”
Parents can experience more fun with Kinder joy® thanks to the new “Go Wild Safari Series”, a YouTube series developed for parents to help them engage their children through exploration and the joy of learning. The series will consist of 16 episodes, featuring real families, amazing animal facts, and hands-on activities to spark the imaginations of parents and children. To create the series, Ferrero partnered with Brand Programming Studios, creators of the award-winning PBS series. What is good, actress Cafe Claire, and Coyote Peterson of the popular YouTube channel, Brave Wilderness.
About Kinder joy®
Kinder Joy® is part of the Ferrero brand portfolio United States Inc, the confectionery company also known for Ferrero Rocher®, Tic Tac® and Nutella® The Original Hazelnut Spread®. Kinder Joy® first entered the American confectionery scene in 2018, quickly wooing American consumers with its delicious creamy layers, chocolate-coated wafer bites and exciting surprise toy. It quickly became a beloved treat and toy, winning the title of “Product of the Year 2019” in the Kids Novelty Snack category.
For more than 70 years, Ferrero has created products that are loved from generation to generation. We went from a bakery to Alba, Italy in the third largest confectionery company in the world. Ferrero entered the North American market in 1969 and continues to spread the joy with Ferrero Rocher®, Nutella®, Kinder®, Tic Tac® and Fannie May® chocolates. The Ferrero Group expanded its portfolio in 2018 with the addition of Butterfinger®, CRUNCH®, Baby Ruth®, 100Grand® and other legendary chocolate brands.
We are proud to be a family business with 3000 employees in eight offices and ten factories and warehouses in North America, including a cocoa processing plant in Brantford, Ontario and a chocolate processing plant in the pipeline Bloomington, Illinois. The entrepreneurial spirit of our founders and their passion for quality, creativity and innovation are infused into all aspects of our business. To pursue @FerreroNACorp on Twitter and @FerreroNACorp on Instagram. www.ferreronorthamerica.com.
SOURCE Ferrero North America